Drive Awareness & Leads

Print Advertising

Print ads are alive, well, and a smart element to add to your local advertising strategy. Use the USA TODAY NETWORK to boost your digital marketing campaign.

Drive Awareness & Leads

Print Advertising

Print ads are alive, well, and a smart element to add to your local advertising strategy. Use the USA TODAY NETWORK to boost your digital marketing campaign.

It still makes a lot of sense to put your story in print.

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Let’s clear up some misconceptions about print ads.

We’re sure you’ve heard the stories. Newspaper subscriptions are down, major papers are struggling to make ends meet, etc. While there is some truth to this, print publications are still read by millions of Americans every day and print ads remain a powerful way for businesses to reach customers.

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109 local markets and counting.

The USA TODAY NETWORK currently extends to 109 local print markets in the U.S. USA TODAY is one of the top three most widely circulated print newspapers in the U.S. If your brand can benefit from print advertisement, we're a pretty good place to start.

80%

of adults take action as a result of seeing a newspaper print ad.

Newspaper Association of America 2014

Fewer distractions, more focus.

We love the internet but let’s face it, sometimes all the bells and whistles can be too much. A beautifully executed print ad grabs our attention because it isn’t getting crowded out by distracting content. You can use print to be more memorable; combine it with our digital marketing solutions to grow faster.

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Lucky number seven.

They say customers need to see an ad seven times before they consider buying the product being advertised. Print gives you another medium to get your customers’ attention (and helps you connect with customers who still prefer print). Mixing it up like this can be a fantastic local advertising strategy.

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Hot off the press.

There are a lot of places your print ad can land. You have local newspapers, community circulars, local magazines, specialty pubs, print inserts, and more. We'll get you placed in the publications where your story will have the greatest impact.

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Smart tracking makes print a smart investment.

Our propriety technology allows you to track and assess the performance of your print ads. Find out where you’re underperforming and where you’re killing it, adjust your strategy as needed, and invest in your success.